Artificial shadows that look off - be it misaligned, harsh, or just plain wrong - is a guaranteed way to knock your product images down a peg. With a real drop shadow service, your shadows should fit the object's lighting, direction and shape like a glove. Visuals Clipping has got the skills to make natural-looking depth without getting in the way of the product. When you do it right, it's amazing how much more visually appealing your images become - and not just that, it'll probably line up with your brand style too. So in short, it's all about making those images stand out from the competition.